How Ace Interior Signed ₹1.2 Crores Across 12 Interior Design Projects in 65 Days
How a Chennai interior design firm built its first paid acquisition channel and filled it with budget-qualified homeowners.
At a glance: Ace Interior is an interior design firm in Chennai, India that was 100% referral-dependent with no paid lead-generation system. Working with ScaleupMax, they generated ₹1.2Cr signed across 12 interior design projects in 65 days from ₹54,000 in Meta ad spend.
Last updated: 2026-07-23
A Trusted Interior Design Studio. A Referral Ceiling It Couldn't Break.
Zero Digital Presence
Beyond a static brochure site nobody drove traffic to, there was no lead capture, portfolio or ad presence to reach homeowners.
No Budget Pre-Qualification
Anyone could book a design consultation regardless of budget, and follow-up depended on individual memory rather than a tracked, automated process.
Referral Ceiling, No Retargeting
Growth was capped by how many referrals happened in a given month, and homeowners who were not ready to commit on the first call were never followed up again.
Building a Repeatable Engine for Small-Ticket Interior Projects
Positioning
Define Ace Interior's ideal residential client and sharpen a boutique, design-led positioning in a crowded market.
Conversion
Build a before/after portfolio site with an embedded budget calculator that turns visitors into enquiries.
Demand Generation
Launch Meta Ads at scale to reach Chennai homeowners actively planning residential interior projects.
Lead Qualification
Screen every enquiry against Ace Interior's ₹4L–₹15L project range before a consultation is booked.
Sales System
Automate WhatsApp follow-ups and track every enquiry in a CRM so no small-ticket lead is ever forgotten.
The Creatives Behind The Campaign
The actual ad images and videos we ran to generate these results.
What Changed
Business Results
- Sales Pipeline:₹1.8Cr
- Average Project Value:₹10L
- Projects Closed:12
Sales Performance
- Total Enquiries:120
- Overall Conversion Rate:10%
- Qualified Lead Rate:35%
Marketing Performance
- Cost Per Lead (CPL):₹450
- Impressions:490K+
- Reach:220K+
Why It Worked
High-Volume, Low-Cost Lead Generation
Small-ticket interior projects need volume, not a handful of premium enquiries. At ₹450 per lead, 120 enquiries came in for a total spend of just ₹54K — which is exactly why the resulting 222× ROAS isn't a typo. Cheap leads at scale are what a high-volume, low-ticket funnel is supposed to produce.
Fast, Structured Qualification
Budget screening against the ₹4L–₹15L range filtered out window-shoppers before they ever reached a design consultation, keeping the sales team focused on the 35% of enquiries genuinely worth pursuing.
A Repeatable Engine, Not a One-Off Win
CRM tracking and WhatsApp automation turned 12 signed projects and a ₹4,500 CAC into a system Ace Interior can run again next month — something referral-only growth could never guarantee.
Don't Just Take Our Word For It
Name withheld at client's request
Founder, Ace Interior · Chennai
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