This case study reveals the exact small-ticket lead-generation system that took Ace Interior from 100% referral-dependent growth to ₹1.2 Crores in signed residential interior projects across 12 clients in just 65 days — on a Meta ad spend of only ₹54K.
Ace Interior is a Chennai-based residential interior design firm working across smaller, faster-turnaround projects than a typical construction or architecture practice — with project budgets between ₹4L and ₹15L. The design work was consistently good, and clients were happy. But the business had never run a single paid ad; every project arrived through word-of-mouth, and growth had plateaued at whatever ceiling referrals alone could deliver in a given month.
They didn't need a bigger referral network. They needed a repeatable way to generate cheap, qualified leads at volume.
No lead capture, portfolio site, or ad presence existed beyond a static brochure website nobody was driving traffic to.
Anyone could book a design consultation regardless of budget, wasting design-team hours on projects far outside the ₹4L–₹15L range.
Follow-up depended entirely on individual memory, with nothing formalized, tracked, or automated across a growing volume of enquiries.
No before/after portfolio existed to reassure cost-conscious homeowners before their first call.
Growth was capped by how many referrals happy clients happened to make in a given month — not by design capacity or market demand.
Homeowners who weren't ready to commit on the first call were never followed up with again — a costly gap in a small-ticket, fast-decision category.
Ace Interior didn't need a handful of premium enquiries. As a small-ticket, high-volume interior design business working in the ₹4L–₹15L range, they needed many budget-qualified leads arriving every week — the kind of steady volume referrals alone could never sustain.
Our goal was to build a lead-generation engine that made enquiries cheap enough to generate at scale, screened them fast enough to protect the design team's time, and moved them through to signature quickly enough to keep a dozen small-ticket projects closing inside 65 days.
Define Ace Interior's ideal residential client and sharpen a boutique, design-led positioning in a crowded market.
Build a before/after portfolio site with an embedded budget calculator that turns visitors into enquiries.
Launch Meta Ads at scale to reach Chennai homeowners actively planning residential interior projects.
Screen every enquiry against Ace Interior's ₹4L–₹15L project range before a consultation is booked.
Automate WhatsApp follow-ups and track every enquiry in a CRM so no small-ticket lead is ever forgotten.
Interviewed past clients, mapped Ace Interior's ₹4L–₹15L sweet spot, and built the boutique design-led positioning.
Launched the before/after portfolio site with the budget calculator and activated the first Meta ad sets at volume.
Tightened budget screening after early consultations surfaced homeowners outside Ace Interior's project range.
Scaled the highest-performing ad sets, nurtured undecided leads through WhatsApp, and closed 12 projects by Day 65.
The actual ad images and videos we ran to generate these results.
Small-ticket interior projects need volume, not a handful of premium enquiries. At ₹450 per lead, 120 enquiries came in for a total spend of just ₹54K — which is exactly why the resulting 222× ROAS isn't a typo. Cheap leads at scale are what a high-volume, low-ticket funnel is supposed to produce.
Budget screening against the ₹4L–₹15L range filtered out window-shoppers before they ever reached a design consultation, keeping the sales team focused on the 35% of enquiries genuinely worth pursuing.
CRM tracking and WhatsApp automation turned 12 signed projects and a ₹4,500 CAC into a system Ace Interior can run again next month — something referral-only growth could never guarantee.
Name withheld at client's request
Founder, Ace Interior · Chennai
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