Akshay Homes Case Study
Verified Client Case Study

How Akshay Homes Generated ₹4.0 Crores in Residential Projects with Just ₹1.23 Lakhs in Meta Ad Spend

How a Chennai construction firm moved from referral-only growth to a predictable system for winning residential projects.

Construction Firm Chennai, India Meta Ads AEC Growth Blueprint
Book Your Free Strategy Session More Case Studies

At a glance: Akshay Homes is a construction firm in Chennai, India that was relying on inconsistent referral-based growth with no structured marketing or sales system. Working with ScaleupMax, they generated ₹4.0Cr in signed residential projects in 124 days from ₹1.23 Lakhs in Meta ad spend.

Last updated: 2026-07-27

01. Problems Identified

A Growing Construction Company. An Unpredictable Growth Engine.

Referral-Dependent Growth

Most new projects came through referrals, so growth was inconsistent and there was no repeatable system to rely on.

Unqualified, Manual Follow-Up

Every enquiry got the same attention regardless of budget or timeline, and manual follow-ups meant delayed responses and missed consultations.

No Online Visibility or Tracking

High-intent landowners couldn't easily find the firm online, and there was no way to tell which campaigns produced consultations or signed projects.

02. Our Strategy

Building a Predictable Way to Win Premium Residential Construction Projects

PHASE 1

Positioning

Defined the ideal client profile, refined the firm's positioning, and developed messaging that resonated with premium residential landowners.

PHASE 2

Conversion

Built a high-converting landing page that educated prospects, built trust, and converted visitors into qualified enquiries.

PHASE 3

Demand Generation

Launched Meta Ads targeting landowners actively planning premium residential construction projects.

PHASE 4

Lead Qualification

Qualified every enquiry based on budget, project stage, construction timeline, and buying intent before booking a consultation.

PHASE 5

Sales System

Integrated CRM tracking and WhatsApp automation to ensure every enquiry was followed up consistently and no opportunity was missed.

03. Ad Creatives

The Creatives Behind The Campaign

The actual ad images and videos we ran to generate these results.

04. Results

What Changed

Business Results

  • Sales Pipeline:₹9.8Cr
  • Average Project Value:₹80L
  • Projects Closed:5

Sales Performance

  • Total Enquiries:353
  • Qualified Lead Rate:44%
  • Overall Conversion Rate:1.4%

Marketing Performance

  • Cost Per Lead (CPL):₹350
  • Impressions:382K+
  • Reach:158K+

Why It Worked

Reached the Right Landowners

Campaigns focused only on landowners actively planning premium residential construction, which brought in higher-quality enquiries.

Qualified Every Enquiry

Every lead was screened on budget, project stage, timeline and intent before reaching the sales team, so consultations went to serious prospects.

Built a Predictable Growth System

Meta Ads, a high-converting landing page, WhatsApp automation and CRM tracking replaced referral-only growth with a measurable, repeatable system.

05. Proof

Don't Just Take Our Word For It

"We were relying on referrals for most of our projects, and it wasn't consistent. Since working with ScaleupMax, we've closed a couple of projects through the enquiries they generated. More importantly, we now have a steady pipeline, so we're no longer wondering where our next project will come from."

Kamaladhasan

Founder, Akshay Homes · Chennai

Ready to Predict Your Growth?

Book a Complimentary
Growth Strategy Session

We'll analyze your current client acquisition process and show you where the biggest growth opportunities lie — completely free.