How Ameer Constructions Generated ₹2.65 Crores in Residential Projects with Just ₹79,000 in Meta Ad Spend
How a Chennai construction firm replaced unqualified enquiries with a steady flow of serious landowners.
At a glance: Ameer Constructions is a construction firm in Chennai, India that had no consistent flow of qualified enquiries and relied on an ad-hoc sales process. Working with ScaleupMax, they generated ₹2.65Cr in signed residential construction projects in 93 days from ₹79,000 in Meta ad spend.
Last updated: 2026-07-27
Too Many Enquiries. Too Few Construction Projects.
Poor Lead Quality
Many enquiries were not ready to build or did not match the firm's ideal client profile, so new projects depended on inconsistent enquiry quality.
Time Wasted on Unqualified Prospects
With no qualification framework, the team spent hours following up with enquiries that had little chance of becoming projects.
Manual Process, No Tracking
Without automation, valuable enquiries saw delayed follow-ups, and the business could not measure which campaigns generated revenue.
Building a High-Quality Lead Generation System for Premium Construction Projects
Positioning
Positioned Ameer Constructions as a trusted premium residential construction partner for landowners planning to build.
Conversion
Built a conversion-focused landing page that educated prospects and captured qualified enquiries.
Demand Generation
Launched Meta Ads targeting landowners actively planning premium residential construction.
Lead Qualification
Introduced qualification questions covering land ownership, budget, project timeline, and construction intent before consultations.
Sales System
Integrated CRM tracking with WhatsApp automation to ensure every qualified enquiry received timely follow-up.
The Creatives Behind The Campaign
The actual ad images and videos we ran to generate these results.
What Changed
Business Results
- Sales Pipeline:₹7.4Cr
- Average Project Value:₹88L
- Projects Closed:3
Sales Performance
- Total Enquiries:188
- Overall Conversion Rate:1.6%
- Qualified Lead Rate:44%
Marketing Performance
- Cost Per Lead (CPL):₹420
- Impressions:456K+
- Reach:192K+
Why It Worked
Prioritised Quality Over Quantity
Rather than chasing more leads, campaigns were designed to attract landowners who were financially qualified and actively planning construction.
Qualified Every Opportunity
Every enquiry was evaluated based on land ownership, project budget, construction timeline, and buying intent before reaching the sales team, significantly improving conversion efficiency.
Built a Predictable Growth Engine
By combining Meta Ads, a high-converting landing page, WhatsApp automation, and CRM tracking, Ameer Constructions replaced inconsistent lead generation with a measurable and repeatable client acquisition system that consistently produced high-value residential construction opportunities.
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