How DesArc Constructions Generated ₹6.4 Crores in Residential Projects with Just ₹3.25 Lakhs in Meta Ad Spend
How a Chennai construction firm moved from referral-only growth to a predictable system for winning residential projects.
At a glance: DesArc Constructions is a construction firm in Chennai, India that was relying on inconsistent referral-based growth with no structured marketing or sales system. Working with ScaleupMax, they generated ₹6.4Cr in signed residential projects in 320 days from ₹3.25L in Meta ad spend.
Last updated: 2026-07-27
A Trusted Construction Company. An Unpredictable Growth Engine.
Referral-Dependent Growth
Most new projects came through referrals, so growth was inconsistent and there was no repeatable system the firm could control.
Unqualified, Manual Follow-Up
Every enquiry got the same attention regardless of budget, project stage or timeline, and manual follow-ups meant delayed responses and missed opportunities.
No Online Visibility or Tracking
High-intent landowners planning their dream homes could not easily discover DesArc online, and there was no clear view of which campaigns produced consultations or signed projects.
Building a Predictable Way to Win Premium Residential Construction Projects
Positioning
Defined the ideal client profile, sharpened the firm's positioning, and crafted a compelling value proposition for premium residential construction.
Conversion
Built a high-converting landing page designed to convert visitors into qualified enquiries.
Demand Generation
Launched Meta Ads targeting landowners actively planning premium residential construction projects.
Lead Qualification
Qualified every enquiry based on project budget, construction timeline, project stage, and buying intent before booking a consultation.
Sales System
Integrated CRM tracking and WhatsApp automation to ensure every enquiry was followed up consistently and no opportunity was missed.
The Creatives Behind The Campaign
The actual ad images and videos we ran to generate these results.
What Changed
Business Results
- Sales Pipeline:₹15.1Cr
- Average Project Value:₹91L
- Projects Closed:7
Sales Performance
- Total Enquiries:591
- Overall Conversion Rate:1.18%
- Qualified Lead Rate:43%
Marketing Performance
- Cost Per Lead (CPL):₹550
- Impressions:1.12M+
- Reach:486K+
Why It Worked
Reached the Right Landowners
Instead of trying to reach everyone, the campaigns focused on landowners actively planning premium residential construction projects—bringing in higher-quality enquiries.
Qualified Every Enquiry
Every lead was screened based on budget, project stage, construction timeline, and buying intent before reaching the sales team, improving consultation quality and saving valuable time.
Built a Predictable Growth System
By combining Meta Ads, a high-converting landing page, WhatsApp automation, and CRM tracking, DesArc Constructions replaced unpredictable referrals with a measurable and repeatable client acquisition system.
Don't Just Take Our Word For It
Keerthi Sairam
Director, DesArc Construction
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