How Design Republic Secured a ₹1.6 Crore Residential PMC Project with Just ₹74,000 in Meta Ad Spend
How a Chennai architecture firm moved from referral-only growth to a predictable system for winning PMC projects.
At a glance: Design Republic is an architecture firm in Chennai, India that was relying on inconsistent referral-based growth with no structured marketing or sales system. Working with ScaleupMax, they generated a ₹1.6Cr Residential PMC project secured in 72 days from ₹74,000 in Meta ad spend.
Last updated: 2026-07-27
A Respected Architecture Firm. An Unpredictable Growth Engine.
Referral-Dependent Growth
Most new projects came through referrals, so growth was inconsistent and there was no repeatable system the firm could control.
Unqualified, Manual Follow-Up
Every enquiry got the same attention regardless of budget, project stage or timeline, and manual follow-ups meant delayed responses and missed opportunities.
No Online Visibility or Tracking
High-intent landowners planning premium homes could not easily discover Design Republic online, and there was no way to track which enquiries became secured projects.
Building a Predictable Way to Win High-Value Residential PMC Projects
Positioning
Defined the ideal client profile, sharpened the firm's positioning, and developed messaging around premium residential architecture and Project Management Consultancy services.
Conversion
Built a high-converting landing page that educated prospects, established credibility, and converted visitors into qualified project enquiries.
Demand Generation
Launched Meta Ads targeting landowners actively planning premium residential construction projects.
Lead Qualification
Qualified every enquiry based on budget, project stage, construction timeline, and buying intent before booking consultations.
Sales System
Integrated CRM tracking and WhatsApp automation to ensure every enquiry was followed up consistently and no valuable opportunity was missed.
The Creatives Behind The Campaign
The actual ad images and videos we ran to generate these results.
What Changed
Business Results
- Sales Pipeline:₹4.8Cr
- Average Project Value:₹1.6Cr
- Projects Closed:1
Sales Performance
- Total Enquiries:170
- Overall Conversion Rate:0.59%
- Qualified Lead Rate:41%
Marketing Performance
- Cost Per Lead (CPL):₹435
- Impressions:324K+
- Reach:136K+
Why It Worked
Reached the Right Landowners
Instead of trying to reach everyone, the campaigns focused on landowners actively planning premium residential construction projects who required architectural design and project management expertise—bringing in higher-quality enquiries.
Qualified Every Enquiry
Every lead was screened based on budget, project stage, construction timeline, and buying intent before reaching the architects, improving consultation quality and ensuring the team focused on serious opportunities.
Built a Predictable Growth System
By combining Meta Ads, a high-converting landing page, WhatsApp automation, and CRM tracking, Design Republic replaced unpredictable referral-based growth with a measurable and repeatable client acquisition system capable of generating high-value Residential PMC projects.
Don't Just Take Our Word For It
Fahad
Principal Architect, Design Republic · Chennai
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